04 / FOLLOW-UP GAP
The enquiry arrived. The response did not.
“We meant to call them back—but the day moved on.”
The dard
What happens when this stays unresolved?
Warm leads go cold, competitors reply first and the team cannot see which opportunity needs attention now.
THE HUMAN COST
Uncertainty grows, decisions get delayed and the owner keeps carrying a problem that should have a system.
The marham
What we would change first.
Capture the name, number, arrival time, need and next action in one simple follow-up system.
THE NEXT ACTION
Discuss this problem ↗We review the current journey, agree on one measurable priority and build the smallest useful improvement around it.